RULE THE AIR - Andrew Conklin

RULE THE AIR

THE CHALLENGE WAS TO TAKE A MASSIVE EXISTING BRAND AND MAKE IT MORE FRIENDLY AND PERSONABLE.

OUR SOLUTION WAS "RULE THE AIR."

THERE WERE MANY THAT CONTRIBUTED TO THE SUCCESS OF THE CAMPAIGN. MY ROLE WAS SENIOR ART DIRECTOR AND DESIGNER, CREATING THE LOOK AND FEEL OF THE CAMPAIGN. FROM RINGS TO PORTRAITS. THE EXECUTION OF THE CAMPAIGN WAS EXTREMELY DIFFICULT, FROM HUNDREDS OF PORTRAITS TO A MULTITUDE OF BACKGROUNDS AND RINGS THAT COULD BE MIXED AND MATCHED AT WILL BY ANYONE NEEDING TO CREATE SOMETHING FOR VERIZON.

RULE THE AIR DIGITAL LAUNCH

RULE THE AIR - GLOBAL

RULE THE AIR 4G LAUNCH

THE NEXT EVOLUTION OF THE CAMPAIGN WAS TO BUILD ON THE SUCCESS OF THE RULE THE AIR CAMPAIGN. THIS TIME WE WERE ASKED TO ADD AN ELEMENT OF POWER AND ENERGY AND TO LET PEOPLE KNOW ABOUT VERIZON 4G LTE.

INTERESTING NOTE:

ADOBE CONTACTED ME TO ASK HOW WE CREATED EVERYTHING, GIVEN THE LOGISTICS AND COMPLEXITY OF ALL THE LAYERS ON SUCH A MASSIVE SCALE. THEY NOW USE THIS CAMPAIGN AS AN INTERNAL CASE STUDY FOR APPLICATION DEVELOPMENT.