THE NEXT EVOLUTION OF VERIZON SAW A MORE PERSONAL APPROACH TO THE BRAND. ALONG WITH A NEW LINE CAME A NEW BRAND LOOK AND FEEL OVERHAUL.
I WAS ONE OF THE CREATIVE DIRECTORS THAT OVERSAW THE DEVELOPMENT OF THE NEW CAMPAIGN. PART OF THAT WAS CREATING A NEW BRAND IMAGE LIBRARY FOR ALL OF THE VARIOUS AGENCY PARTNERS OF VERIZON TO DRAW FROM.